Russian tourist company based in Kazan
Group in social network VKontakte
The idea is based on two thing: first of all, after every travelling people usually put a magnet on their fridge. Second, the page of VKontakte is white and is called "the wall", which corresponds to the wall of the fridge. So I've made many templates looking like magnets and photo frames. They can fill the templates themselvs.
Slava Ivanov and Marat Bekshaev.
Later on the employers of the company started to make the photos of the magnets on their own fridges.